Build your company using the athlete within you

Build your company using the athlete within you

Build your company using the athlete within you

Build your company using the athlete within youI get this question a lot during presentations to companies or associations, so I thought I would dedicate some time to it. I get asked or told, depending on the person asking the question. Why sport psychology and what does it have to do with business? Now generally I answer with a series of metaphors like making a big sale is hitting one out of the park or you know that question is a real curve ball. Mostly people get that our business language and sports language often dovetail. That’s when we can focus on how to build your company using the athlete within you

Sometimes I talk to them about working with their customers especially after a big NFL or college game. What used to be talk around the water cooler now takes place there, on Facebook and any place people communicate with each other.

After I have done this we proceed to talk about the Mental Game and how it will help them. Right now however I want to go a different route, a more direct route if you will. If you don’t understand why sport psychology works for you in your business world, please ask this of yourself. Why wouldn’t you want to be an athlete? Train like an athlete and succeed like an elite athlete? You see, elite athletes are your best example of who you want to be like.

Let’s try this for logic. If you looked at your job as if it were a sport, what would change? Certainly it would be more fun. You would want to win the Super Bowl or World Series every year. You would prepare for everything with passion (The Fury). You would prepare for each meeting and there would be no question that you would strive to be the best.

Work ethic would be great. You would train for success. Mental preparation and even physical preparation would be critical to your success. Right now I am doing some work with a training company, reviewing their business mental toughness program. I review the online test answers their students are giving. I am somewhat shocked how many of their employees see this course work as meaningless because all they want to do is sell like they have been doing for years. They don’t want to prepare, they don’t want to learn anything new. An athlete would be shocked by their attitude.Coaching

Great athletes are always in the game. They are focused and don’t get distracted. The best of them handle stress and even use competition to bring out the best in themselves. They also practice a lot. They practice everything they do that occurs in a game or might transpire in a game. How about you? Do you prepare for your presentation like a champion? How about sales calls or negotiations? Do you rehearse until it is perfect or just good enough and then wing it? Athletes are the best prepared individuals I know.
I’ll give you just one more important factor in why I focus on the mental game in business. Athletes make great team mates. Great teams are made up with great athletes. So in building your team, in creating an atmosphere for success within your company and maybe even more importantly leading the team like a great coach, wouldn’t you want everyone to at least have certain attributes of an elite athlete? Building your team with the mentality of a great coach with people who have the drive for success of elite performers will produce tremendous results for you and your business. Be the coach and provide the leadership to train your athletes, so that they have the mental game for success. Of course if you would like some help, you know where to find me.

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